My wife and I live abroad and we post here everything that we find cool

Tuesday, January 29, 2013

Happy Bag/Счастливая сумка

Most of the stores in Japan are closed on January 1, and big shopping malls take this opportunity to hold sales. After visiting a shrine on January 1, people go shopping. To make things easier, stores offer "happy bags," which is a prepackaged bag or a box of items at a discounted price. Each store that participate in the sales event offer a few of their specialty items. Customers get hardly any choice, but it is very convenient to not have to browse the crowded store in search of items. To further help attract customers, happy bags are conveniently placed at the entrances.

Большинство магазинов в Японии закрыто 1-го января, поэтому те, торговые центры, что остаются открытыми, встречают наплыв покупателей новогодними распродажами. После посещения храмов, люди идут по магазинам. Чтобы облегчить выбор покупателей, магазины предлагают набор "счастливая сумка", в котором предлагают один или несколько предметов. Все наборы одинаковые, и содержимое сумки зависит от того, чем торгует тот или иной магазин.  Перед покупателями стоит сложный выбор: либо искать что-то в магазине (в котором уже и так много других покупателей, которые тоже пытаются что-то найти для себя), либо выбрать "счастливую сумку", и идти не в толпу, а прямо на кассу. "Облегчая" выбор, магазины ставят такие наборы прямо на входе.





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